Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Linking your Google Ads account to Actito

The Custom Audiences module enables you to synchronize profiles of your Actito database with audiences on Google, allowing you to use data from Actito to create the target of your ads, and to integrate them in a multi-channel strategy.

You are able to do the set-up in full autonomy, as it involves linking your Google Ads account directly to Actito through the Google Login.